February 23, 2006 – Arcade Game Superstore, a leading nationwide distributor of commercial-quality video arcade games, pinball machines and other amusement products, announced today that in partnership with Icovia, it will be the first company in the game room industry to offer the Icovia® Space Planner to customers.

“Icovia is the leader in online space planning due to ease-of-use for customers on the front-end as well as the powerful sales and marketing intelligence on the back end. Icovia® has become the Planning Tool of preference for over 90 leading companies like Arcade Game Superstore, Storehouse, Nautilus and La-Z-Boy,” says Steve Street, President of Icovia. Street adds, “Icovia plays a critical sales support role converting browsers into purchasers by registering users and answering a key question consumers ask when buying an arcade game: ‘Will it fit in my home?’”

“Arcade Game Superstore is very excited to offer the Icovia Space Planner to our online customers,” states Arcade Game Superstore’s Founder Robert E. Ferguson. “This virtual, Internet-based room planning tool allows our online customers to easily plan how video games, arcade games and other game room items can be arranged in their home.”

For any person visiting the Arcade Game Superstore website, the Icovia Space Planner offers the ability to work with actual products fixed to actual dimensions. There are also over 300 standard icons for game room furniture and everyday furniture available to users.

“With the availability of the Icovia Space Planner, we expect a significant increase in registered customers, product inquiries and average order size. We want our customers to realize that AGS is indeed their complete and final destination for all their home game room needs,” Ferguson said.

Visit the extensive Arcade Game Superstore website at http://www.ArcadeGameSuperstore.com. For more information about the Icovia Space Planner, visit http://www.icovia.com.


Arcade Game Superstore (www.arcadegamesuperstore.com) is the online division of Allied Distributing, Inc., one of the nation’s leading online merchant wholesalers and specialty retailers of entertainment and household products. Allied is the exclusive online supplier for BeefEater Barbecues (www.beefeaterbarbecues.com) and is partnered with ALSDAIR McConnich Ltd. – an international trading agent and consulting group – providing North American access to Australian companies offering a variety of products in multiple industries and genres. Allied has a growing portfolio of products ranging from arcade games, game room equipment, Australian barbecue grills and other Australian products for the home, many previously unavailable in the United States.

Icovia (www.icovia.com) is the privately held firm behind the Icovia line of branded online space planning applications. Icovia is the industry leader in online space planning with customers in a wide range of retailers and manufacturers including La-Z-Boy, Thomasville, Nautilus, Bowflex, and Corning. Icovia is headquartered in Londonderry, NH.